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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Human Factors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Human Factors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Human Factors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://www.guidanceengineering.com/reed</loc>
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    <lastmod>2024-08-07</lastmod>
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      <image:title>Scott Reed, Ph.D.</image:title>
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    <loc>http://www.guidanceengineering.com/mcfarland</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:title>Robyn Brinkerhoff, Ph.D.</image:title>
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    <lastmod>2024-08-07</lastmod>
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      <image:title>Kelly Byrne, Ph.D.</image:title>
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    <loc>http://www.guidanceengineering.com/gear</loc>
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    <priority>1.0</priority>
    <lastmod>2024-07-30</lastmod>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;guidance engineering and applied research, LLC&lt;/p&gt;</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/541d02d5e4b000f167ff2d4f/1493338857548-3VI4ENYPD2K2MOMSTOD8/20161005_Helmet+Test_002-8.jpg</image:loc>
      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;guidance engineering and applied research, LLC&lt;/p&gt; - Biomechanics</image:title>
      <image:caption>Biomechanics is the application of mechanical engineering principles to biological systems, such as the human body. Biomechanical engineering analyses are conducted proactively (in the design, development, and reassessment phases) or in response to an accident. In the forensic environment, biomechanical engineers at Guidance Engineering use injuries as evidence to reconstruct accidents, determine the biomechanical injury mechanisms, and ascertain consistency with reported events. We also assess injury risk and evaluate the effectiveness of safety devices and processes using laboratory and field testing, computer modeling, and statistical analysis.</image:caption>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;guidance engineering and applied research, LLC&lt;/p&gt; - Human Factors</image:title>
      <image:caption>Human factors is the study of the interactions between individuals and their environments and aims to improve safety and performance. At Guidance Engineering, our Human Factors scientists analyze how people perceive, react, and make decisions in various tasks and settings. Our Human Factors experts provide critical insights to enhance understanding of potential contributing factors in accidents such as those related to driver and pedestrian behaviors and reaction time, warnings effectiveness, and lighting, visibility, and conspicuity.</image:caption>
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    <lastmod>2024-07-29</lastmod>
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      <image:title>Technical Staff - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Technical Staff - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://www.guidanceengineering.com/park</loc>
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    <lastmod>2024-08-07</lastmod>
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      <image:title>Jennifer Park, Ph.D.</image:title>
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    <loc>http://www.guidanceengineering.com/shaw</loc>
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    <lastmod>2024-09-23</lastmod>
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      <image:title>Tyler Shaw, MSBE</image:title>
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    <lastmod>2025-01-21</lastmod>
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